![]() However, if increased engagement is your primary goal, you must show up on the platform when your audience does. You are free to post on Instagram whenever the mood strikes you. Why Can't I Just Post At Any Time Of The Day On Instagram? ✅ From around 11 PM to 3 AM, late-night hours are seen to have the lowest engagement for almost every day of the week. ✅ Sunday is the worst day to post on Instagram (no surprises for guessing here!). ✅ From Monday through Friday, between 10 AM and 3 PM, you are likely to get the most consistent levels of engagement. ✅ If you are looking for the highest levels of engagement, Tuesday is the best day to post on Instagram. You can directly jump to a section of your choice or keep scrolling.
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